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Campaign 

GLOBES - PAYWALL

In 2020 Globes publisher changed their free-of-charge digital system to a paid subscription system.

 

I was tasked to design a visual language for the new paywall campaign. The new visual language had to be based on the existing style of Globes with a new and improve feel. I created a look that shows the value of the newspaper and the value of words but with twists, a new collage style that combines images with newspaper cuts and strong color grads.

Role: Campaign Designer

Client: Globes Publisher

Year: 2020

The style was easily applied for new illustrations or any other engagement with Globes subscribers. That let Globes keep the graphic style of the subscription process to be actual for any time and any cause.