GLOBES - PAYWALL

In 2020 Globes publisher changed their free-of-charge digital system to a paid subscription system.

 

I was tasked to design a visual language for the new paywall campaign. The new visual language had to be based on the existing style of Globes with a new and improve feel. I created a look that shows the value of the newspaper and the value of words but with twists, a new collage style that combines images with newspaper cuts and strong color grads.